July 16, 2012

Summer of Facebook

By Hank Geng, Marketing Intern

Social media has become utterly ubiquitous in our lives. While some may fight against the idea of social media due to privacy concerns, it is hard to deny how invaluable having a social media presence has been to a nonprofit organization like ours. Facebook, with over 500 million users worldwide, is a wonderfully effective way for Squam Lakes Natural Science Center to get the word out to our patrons about our upcoming programs and events. While we may not have 500 million fans on Facebook, we at the Science Center still appreciate how it can help open up a dialogue between us and our visitors.

As we approach 4,000 Likes on Facebook, we’ve been looking towards new techniques in which to more actively engage our audience. We plan on utilizing Facebook’s remarkable potential for spreading information to increase the number of people who Like us on Facebook, which in turn will spread awareness about the Science Center and its mission. As such, this summer, we are planning two giveaways – one that is happening right now and ends on July 18th, and another that will run from August 6th to August 15th. The giveaways will consist of 4 free trail passes which have a total worth of $60, and anyone who has Liked our Page on Facebook is eligible to enter.

In order to enter, you simply have to Like the giveaway post, which has been pinned to the top of our Facebook Page. However, to maximize your chances, you should also Share the post on your profile, which will be counted as an extra entry. The winner will be picked randomly and contacted by the Science Center to receive his or her prize. If you aren’t amongst the winners this summer, rest assured there will be more giveaways in the future, with more great prizes to win!

By offering these giveaways, we here at the Science Center sincerely hope you take advantage of the opportunity to bring family and friends to visit the Science Center - and help them get Nearer to Nature!

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